This natural shampoo was originally designed for people with sensitive scalps, but is perfect for anyone looking for a healthy and effective shampoo. We use coconut and glucose based cleansers that get the job done, but are also gentle on the scalp and better for the environment. We steer clear of harsh detergents like SLS and SLES (and other ingredients that end with –fate) that may foam well, but can be very irritating and drying to the hair and scalp. And we love Milk Protein because it helps protect hair fibres and revitalises its natural protective layer to keep hair strong and flexible, reducing split ends and breakage.