Babies need cleansers in their bath for hygiene. Washing with water alone doesn’t remove much dirt and any of the other things babies can get into. But a lot of the commercial wash products out there are made with cheap, synthetic detergents that can strip the skin of its natural oils, leaving it high and dry. The ones that make big bubbles can be particularly drying, but every parent knows, BABIES NEED BUBBLES! The biggest bubbles in town are made by Sodium Laureth Sulphate. We take a different approach. We combine small amounts of 5 different natural cleaners as this can be milder on the skin than one concentrated cleanser. We chose natural cleansers that bubbled fairly well, although the bubbles don’t last quite as long as the ones that come from SLS. To keep the bubble action going, every now and then the water can be mixed up again to rebuild the bubbles. Now all that splashing around is going to good use. We also added in some super soothing ingredients like Colloidal Rice Bran. Overall we think this is the best bubbly formula that could be made for babies (we know quite a few adults that love it too) and will leave your baby as soft as a baby’s… well you know.