Description Schwarzkopf LIVE 7-7 Pure Copper is a permanent hair dye designed to deliver bold, intense colour with glossy shine. Enjoy unstoppable colour for up to 8 weeks, with long-lasting grey coverage for confident, head-turning results. We recommend this shade for medium blonde, dark blonde, and light brown.
Powered by the Bonding HAPTIQ System, this advanced hair dye formula helps protect hair during colouring, delivering up to 90% less damage* while maintaining strong, healthy-looking hair. *Compared with and without conditioner.
Scan the on-pack QR code to virtually try on the shade and get a preview of your potential colour result.
For easy application, use the QR code provided to view a step-by-step video tutorial—helping you confidently achieve salon-quality results at home.
Boxed Contents: 1x LIVE colour cream 50ml, 1x developer lotion 50ml (1:1), 1x care conditioner 15ml, 1x instruction leaflet, and 1x pair of gloves
Warnings WARNING - Irritant. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Repeated exposure may cause sensitisation. Rinse well after application. Wear suitable gloves. Conduct an allergy test 48 hours before each time you colour. DO NOT SWALLOW.
First Aid Information
For advice, contact a Poisons Information Centre (phone eg Australia 131126; New Zealand 0800 764 766) or a doctor (at once). If swallowed, do NOT induce vomiting. If in eyes, hold eyelids apart and flush the eye continuously with running water. Continue flushing until advised to stop by Poisons Information Centre, or a doctor, or for at least 15 minutes. If skin contact occurs, remove contaminated clothing and flush skin with running water.
Ingredients Colour Cream: Aqua (Water, Eau), Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Prunus Armeniaca (Apricot) Kernel Oil, Parfum (Fragrance), 4-Amino-m-Cresol, 2-Amino-6-Chloro-4-Nitrophenol, Potassium Hydroxide, Oleic Acid, Glycerin, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, Sodium Sulfite, Toluene-2,5-Diamine Sulfate, Etidronic Acid, Carbomer, Ammonium Sulfate, 2,7-Naphthalenediol, 1-Naphthol, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Dimethyl heptenal, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Dipropylene Glycol, Anisaldehyde, Benzyl Alcohol
Developer Lotion: Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate
Care Conditioner: Aqua (Water, Eau), Cetearyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride, Magnesium Chloride, Magnesium Citrate, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Olea Europaea (Olive) Fruit Oil, Prunus Armeniaca (Apricot) Kernel Oil, Dimethylsilanol Hyaluronate, Biotin, Distearoylethyl Hydroxyethylmonium Methosulfate, Stearamidopropyl Dimethylamine, Cetyl Palmitate, Dimethicone, Lactic Acid, Parfum (Fragrance), Isopropyl Alcohol, Panthenol, Cetrimonium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Trideceth-5, Phenoxyethanol, Benzyl Alcohol
Contains: Hydrogen peroxide, phenylenediamines, and resorcinol.
Direction Please read and follow the instruction leaflet carefully. Product can cause an allergic reaction. DO NOT SWALLOW. Rinse well after application.
