Description 1. KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Intense Shampoo
2. ENRICH BLONDE COLOUR - Enhance your colour and discover your best blonde.
3. CRUSHED VIOLET PIGMENTS - Crushed violet pigments absorb UV light and emit a whiteblue glow, making blonde hair appear brighter.
4. BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.
5. CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair, leaving hair feeling revitalised and healthy.
Ingredients Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Fragrance, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Sodium Xylenesulfonate, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Ext. Violet 2
Direction Gently massage into wet hair, lather, and rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes. Use daily until your desired color result is achieved. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush for blondes Conditioner. Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.
