Spray cologne directly on neck and wrists (pulse points), let dry on skin without rubbing

When applying any fragrance please consider that there are several factors which can affect the natural smell of your skin and, in turn, the way a scent smells on you.  For instance, your mood, stress level, age, body chemistry, diet, and current medications may all alter the scents you wear.  Similarly, factor such as dry or oily skin can even affect the amount of time a fragrance will last after being applied