• Fragrance lasts longer on damp skin and blooms when worn on moisturized skin. Apply your fragrance right out of the shower while your skin is clean and warm. Your pores are open and can soak up the fragrance. As your skin warms up during the day, the scent of perfume gets released slowly. • Spraying fragrance on the hair can also emit a good amount of perfume. However, fragrance should be sprayed on freshly-cleaned hair as unwashed hair contains oil and dirt that could distort the scent. • Fragrance smells best when applied to the warmer parts of your body. Apply to pulse points where the heartbeat is apparent such as the ankles, back of the knees, bends of the elbows, wrists, cleavage, bottom of the throat and the back of the neck. Furthermore, spraying at the ankles makes the fragrance blossom. You don't have to spray EVERY pulse point. Keep in mind what the fashion icon Coco Chanel said: "Put on perfume where you'd like to be kissed." • Each person has a personal "scent circle"- no more than an arm's length from the body. No one should be aware of your fragrance unless he or she steps into your "circle".