Want the London look? Smudge softly! Rimmel London's Soft Kohl pencil delivers dense, smudgeable colour that lasts up to 12 hours. In Pure White, Soft Kohl is easy to apply, with no tugging or dragging on delicate eye area skin. When you want to achieve a sexy, smokey eye look with minimal effort, the Soft Kohl Liner pencil from Rimmel London is just the right tool. The Pure White colour blends softly into the eyelid for a brightnened smudged look. Apply around the top and bottom of the lash line. The Soft Kohl Liner pencil from Rimmel London draws a smooth line that can be blended with a fingertip. Pure White liner offers a warm, attractive alternative to the edgier Black. Perfect for every day wear, especially for fairer complexions. Why not surprise your girlfriend or sister with a Soft Kohl pencil? It makes a welcome little gift. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.