Live the London look! So you can do just that, from Rimmel London, comes Rimmel London,Lasting Finish Primer, that not only has skin perfecting properties but helps to extend the wear of foundation for up to 8 hours, whether you're working, shopping, on a special occasion, or out with the girls this primer will help to ensure you're ready for anything. This ultra-lightweight formula helps to hydrate skin whilst allowing for all day endless comfort. Lasting Finish Primer can be worn alone or under or over makeup to extend the wear. Rimmel is the UK’s number 1 make-up brand and the face of London style. We live for the riot of colour on the streets, for the vibrant clubs and the hidden bars. We devour the music and the energy and come back for more. Rimmel believes in fashion without rules and values every individual interpretation of beauty. Rimmel’s extensive hot looks, cool prices range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. Live the London look!